Meet Pedro Alvim, Manager of the Most-Followed Virtual Influencer ... - Virtual Humans
H ave you heard of "Lu" of Magalu? Would you be surprised to hear that Lu is a 100% computer-generated woman who has 32M+ avid followers across her social media profiles? I certainly was when I first heard about her many years ago. Lu is the fully-virtual brand spokesperson for leading Brazilian retailer "Magalu", and she (yes, she) has one of the most far-reaching and innovative brand social media presences in the modern world. Lu standing in a store wearing a blue Magalu vest Here's the simple premise of why she works... brand mascots aren't necessarily a new thing, right? However, platforms emerge, mediums shift, and interests evolve in time. Many of the beloved brand mascots "of yesterday", however, are stuck in their ways... for some reason, with the onset of social media, they were left behind. Rather, they were kept in their canned corned delivering surface-level lines like "They're Great!" as a result of social media manag...